“It’s a niche market, but it’s getting more popular,” Jayden says. Restaurants and grocery stores on the coasts have a demand for bison meat, pushing the retail price about $1 a pound more than beef.
Jayden attended Canada’s National Meat Training Center in Alberta and graduated as a professional meat cutter after four months of full-time training. While he was training, he and Roy sent 25 or more sketches back and forth, detailing their dreams of a processing facility.
The plant opened in December 2019, on the cusp of the COVID-19 pandemic.