Derrick Bulawa had recently arrived in Steele to take over as general manager of BEK Communications Cooperative. He set his eyes on adding a TV service to BEK’s portfolio that offered local sports, and he pegged Jordan Hassler as the young buck to move the idea forward.
“They wanted to do something different, something that gave them a competitive advantage when they launched,” Hassler says. “They wanted to give something to their members that they couldn’t get anywhere else.”