Callers told her flames from a fire that started in the family’s pole barn were shooting over their “shome” (a home and shop combined into one living quarters). Since the shome and pole barn were only 20 feet apart, Klocke feared she and her husband, David, would lose everything they’d worked for, including the family business, which took more than four decades to build.
In that same spirit of unity, co-ops also cooperate with other co-ops.
A golden example is a national network called Touchstone Energy® Cooperatives. It is the co-brand you’ll often see attached to your local co-op’s logo. But what does it mean exactly?
Co-ops across the country formed this national brand in 1998. Through research with members, the name, brand and tagline were formed.
Electric cooperatives chose “Touchstone” as the name, because it means the highest or “gold” standard.
