The world changed five years ago when the coronavirus pandemic entered our lives. It disrupted everything, from the way we learn and work to the price of groceries and gasoline. While many facets of our lives have returned to normal (or a “new normal”), the American pocketbook is still wishing and waiting for the return of pre-pandemic pricing.
A magazine readership survey conducted in August shows familiarity and satisfaction with North Dakota Living are trending upward.
In May 2020, 48% of readers said they were very familiar or familiar with the magazine, while 29% were not very familiar. Familiarity with North Dakota Living increased to 64%, while unfamiliarity dropped to 17% in August 2024.
Similarly, satisfaction increased six percentage points in four years, with 66% satisfied or very satisfied with the magazine. Readers who said they were unsatisfied fell from 6% to 4%.
Service and sacrifice are two things Mike Steier understands well.
After graduating from New England High School, Steier volunteered in 2005 for a yearlong deployment to Iraq. Last year, he retired from the N.D. National Guard after 20 years of service.
After returning from Iraq and working as a farmhand, Steier went to Bismarck State College on the GI Bill and obtained his electrical lineworker degree. Shortly after, he was hired by Roughrider Electric Cooperative in Dickinson, and he’s worked for the co-op ever since.
What can other towns learn from Bowdon and its meat processing cooperative?
“It gets back to the basics of the game, the baseball analogy: Too many are shooting for the grand slam when they could be really focusing on these types of base hits,” says Ellen Huber, rural development services director for the North Dakota Association of Rural Electric Cooperatives (NDAREC). “Big things get all the attention, but this is an important incremental small business step a community was known for and made sure they could continue to stake their claim.”
What is your town known for?
Jamestown is the buffalo city. Bottineau takes “pride” in its ice cream. It’s hard to beat a steak in St. Anthony. And Stanley has the Sibyl Center, a small-town beacon of arts and culture.
For Bowdon, it was its meat plant and locker.
“There’s been a meat processing plant in Bowdon as long as anyone can remember, probably well over 100 years now,” says community member and local farmer Bob Martin.
You could drive from Watford City to New York City and the distance would be roughly the equivalent of the miles of roads maintained by McKenzie County in the western North Dakota oil patch.
“It’s right around 1,500 to 1,800 miles of roads with gravel and pavement,” says McKenzie County Road Superintendent Layton Northrop.
Howdy Lawlar has driven most of them.
Farming in his tractor or feeding his registered Black Angus cattle.
Driving to county commission meetings as chairman or responding to calls as a volunteer fireman.
Energy.
