Many factors outside of Thompson’s control will determine if she can oblige Mundt’s request. Price. Supply. Distribution. Allocation. Add the increased price tag to obtain lower volumes of goods and higher transportation costs to rural areas, and the shelf price of gingersnaps might be more than Mundt or other customers are willing to pay. The options dim. Sell the cookies at a loss or don’t get the gingersnaps at all?
This conundrum speaks to a much larger issue – one that has been given a platform by a worldwide pandemic.